The Challenge
1
Fragmented Ecosystems
Current tourism landscapes are siloed, lacking the integrated mobility and digital connectivity required for seamless visitor experiences.
2
Disconnected SMEs
Local producers and SMEs remain isolated from institutional support and large-scale market opportunities, limiting their growth potential.
3
Lack of Integration
There is a significant gap in the alignment between gastronomy identity, sustainable mobility, and digital platform integration.
The GASTROTOUR Model
01 Ecosystems
02 Identity
We map and integrate local tourism ecosystems to ensure seamless visitor journeys across Europe.
Reinventing local gastronomy through identity and heritage, connecting producers to global markets.
03 Mobility
04 Digital
Integrating sustainable mobility solutions, including cycling and digital platforms for seamless travel.
Developing an AI-driven digital platform to connect SMEs, DMOs, and BSOs in real-time.
05 Labs
06 SMEs
Implementing Living Lab methodology in 3 pilot destinations to test and refine the ecosystem model.
Supporting 25 SMEs across Europe through targeted innovation tools and funding integration.
The GASTROTOUR Methodology
We bridge the gap between fragmented tourism ecosystems and local value chains through a structured, institutional approach. Our methodology focuses on integrated mobility, SME activation, and real-world testing within the Single Market Programme framework.
01
Pilot Destination Selection
We identify strategic locations with high gastronomic potential and sustainable mobility infrastructure to serve as living labs for our ecosystem.
02
Living Lab Implementation
Our methodology involves iterative testing of integrated visitor journeys, connecting local producers with mobility solutions in real-world environments.
03
WOGI EuroTaste Ride
As our flagship initiative, we launch a high-impact mobility campaign that showcases the synergy between cycling, gastronomy, and local culture.
Value for Destination Management Organisations
- EU-level visibility and strategic positioning
- Implementation of integrated pilot destinations
- Enhanced destination branding and marketing
- Activation of local SME and producer ecosystems
Value for Business Support Organisations
- Specialised SME support programs and funding
- Access to innovation tools and digital platforms
- Integration of EU funding into local projects
- Development of sustainable tourism value chains
25
SMEs Supported Across Europe
7–8
SMEs per Pilot Destination
TECHNOLOGY & INNOVATION
AI-Driven Tourism Ecosystem
AI-Powered Visitor Journey Mapping
Utilizing machine learning to predict visitor preferences and optimize local value chain connections in real-time.
Integrated Digital Platform
A unified interface for DMOs and BSOs to manage SME support, mobility data, and destination branding.
Real-World Implementation
Deploying the ecosystem through Living Labs methodology in three pilot destinations across Europe.
Become a Partner
Join our consortium and help us build the European Gastronomy Tourism Ecosystem. Fill out the form to get in touch.
PROJECT STATUS
GASTROTOUR is currently under preparation within the framework of the Single Market Programme (SMP). We are actively building a high-quality European consortium to ensure the successful implementation of our integrated gastronomy tourism model. Consortium finalisation is in progress to meet the upcoming proposal submission deadline.